USA Swimming
Splash Magazine
Creating a Splash
Opportunity
USA Swimming tasked Section 127 with redesigning a fresh new look for its flagship publication, Splash Magazine, which reaches a readership that of more than 300,000 households across the country. This opportunity allowed the Section 127 Communications Team – with its many years of magazine and newspaper experience – to assess and enhance the content, internal workflows and overall layout and design in the existing publication.
Solution
Our goal was to improve reader experience through content variety, story rubrics and internal magazine pacing. Collaborating with the USA Swimming editorial staff, we leveraged USA Swimming’s invaluable access to Olympic swimmers, and developed content that connects readers as young as kindergarten to parents, coaches and swimming officials.
We also collaborated on a series of animated templates to promote the Olympic Trials. The graphics were incorporated into USA Swimming’s social media platforms – Facebook, Instagram and Twitter. The templates enhanced the creative campaign and included welcome messages, various milestone countdowns, world record holders, and entertaining animations that showed a plane flying from Omaha to Tokyo.
Create content that informs through design, illustration, and graphics that excite the visual senses.
Reader experience is key. Setting the pace through a magazine’s departments and features plays a big role in its impact – to communicate effectively, engage readers interactively, and extend the overall shelf life of every issue.
