Experiential Branding

University of Alabama-Birmingham
Football Facility
Birmingham, Alabama

University of Alabama-Birmingham broke ground on Aug. 29, 2016, on a $22.5 million new Football Operations Center. The facility includes a 46,000-square-foot main structure with office space, team meeting and film rooms, weight room, training facilities, and locker rooms.

Our experiential team was eager to work with the UAB staff in branding this new facility the way it deserved. It’s a celebration for how far UAB has come and for what’s next.