Event Branding

Circuit of the Americas
Austin, Texas

In 2017, we worked alongside Red Bull MotoGP to design and execute a new look for the only North American stop on motorcycle racing’s premier circuit. Held at one of the most prestigious racing venues in the world, our look paired well with Circuit of the Americas’ features when there was such a high level of global attraction. See below on how we branded this racing spectacle.

Our team created an experiential design that represents the athleticism and bravery associated with Moto GP and the Red Bull brand. With over more than 65 billion-plus cans sold, Red Bull continues to build out its brand by creating experiences and a culture with unlimited possibilities.

Angela Hill

President | Section 127