Branding

Pacers Sports and Entertainment
Indianapolis, Indiana

Pacers Sports & Entertainment’s fourth team — Pacers Gaming — has a new place to call home. The 3,000-square-foot brick-and-mortar space located on the fourth floor of the St. Vincent Center Pacers Training Facility, in downtown Indianapolis, is one of a kind. Pacers Gaming is one of 17 national teams playing in the 2018 inaugural season of the NBA 2K League, an e-sports version of NBA Basketball.

Design Process

Our role in this ground-breaking digital movement was to extend the brand executions previously set forth by our experiential design team in the Pacers Training Facility. We created a décor package that incorporated the gaming environment and the Pacers Gaming brand cohesively. Lighting, wall murals and all finishes all were meticulously chosen to play a part in the overall space. Faced with an aggressive timeline and anxious players ready to see their new digs, our team designed a space not to be forgotten.