Experiential Branding

Indiana Pacers Team Shop
Indianapolis, Indiana

In 2017, the Indiana Pacers Basketball uniform sponsor shifted from adidas to Nike. With the new contract in place, the team shop at Bankers Life Fieldhouse went through a renovation to showcase the team’s new gear.

Our branding elements worked directly with the great structural and interior finishes of the new space. Digital, dimensional and Pacer blue and gold!


Nike brought a lot to the table with the new uniforms, so our approach to the space needed to be clean, concise and on target. Let the gear speak for itself.

Point of Purchase

Illuminated checkout signage integrated into the new casework continues to elevate the space through the entire shopping process.

We Grow Basketball Here.