Branding

Pacers Athletic Center
at Grand Park
Westfield, Indiana

In 2017, the Indiana Pacers acquired the naming rights to Grand Park Fieldhouse in Westfield, Indiana. The Pacers entrusted us with the branding and naming of this youth athletic facility.

This 88,000 square-foot complex features eight basketball courts and will host more than 50,000 athletes between the ages of 5-18 annually. We created an identity system that fits harmoniously alongside the Pacers established brand, but is still fresh and unique to this facility.