Event Branding

Lucas Oil Stadium
Indianapolis, Indiana

The Shamrock Series is Notre Dame’s home-away-from-home game series, and legions of fans come to enjoy an entire weekend of festivities.

Such a unique event deserved a look to match, so Section 127 stepped up to the challenge of immersing attendees in the Fighting Irish experience. The bold décor we developed blanketed the city and the stadium, utilizing large crops, Notre Dame colors and a hint of texture from the team’s special uniforms.

Section 127 was an important partner in helping us promote our Shamrock Series football weekend in Indianapolis in 2014. From street pole banners and building signage to wall wraps, tunnel covers and banners inside Lucas Oil Stadium, the Section 127 design team helped execute a plan that made our team and fans feel like they were home. Competent, professional and always putting the client’s interest first, Sport Graphics is a talented team that worked for us.

Mike Danch

Associate Athletics Director | University of Notre Dame