Event Branding

Amalie Arena
Tamp Bay, Florida

Project description

The NCAA was back in Tampa, Florida for the 2019 Women’s Final Four. Inspired by beautiful Florida sunsets, the bright, bold colors of the event lit up the arena, hotels and city to create a beach party environment.

Design Process

The look for the 2019 Women’s Final Four, entitled “Retro Horizon,” was created to blend the bright, bold colors of the Florida sunset with design elements from the ’90s to create a beach party atmosphere. The bright colors were balanced out by blocks of dark blue that acted as content areas or silhouetted palm trees. The look also transitioned to specific compositions using each team’s individual color palette and logos.

Amalie Arena

Amalie Arena was draped in color for the 2019 Women’s Final Four. The bright oranges and yellows created a stunning backdrop for one of the largest women’s basketball tournaments. The venue also utilized its large digital screen footprint around the concourse and playing surface to brand as much of the arena as possible and really immerse the fans in the experience.

Team Specific

Locker rooms, hotels and buses were transformed into team-specific areas where their team logos and colors were integrated into the look.