Event Branding

US Bank Stadium
Minneapolis, Minnesota

The NCAA made its fourth appearance in Minneapolis, Minnesota, for the 2019 Men’s Final Four, the first since 2001. The stadium, hotels, city, airport and more were on display with colors and polygonal décor inspired by the northern lights and the unique angles and shapes that are featured throughout the stadium construction. The teams, fans of all ages and millions watching on television all around the world experienced our work come to life on one of the biggest stages in sports.

U.S. Bank Stadium

More than 144,500 fans attended U.S. Bank Stadium for the 2019 NCAA Final Four weekend. On average, the stadium seats 65,400 for football games, but was expanded to seat more than 72,000 for the Final Four. Fans in attendance during championship weekend also used more than 31 terabytes of data on the Wi-Fi network, with stadium records set in single-day Wi-Fi usage.

‘Back-of-House’

The hallways were transformed with graphics, back-lit dimensional stars, chrome letters, championship trophies and more, all to enhance the student-athlete experience.

School-Specific Looks

Each of the team locker rooms were transformed with team-specific décor. Each locker room included a team photo, player name plates, replica court rug, magnetic locker graphics and a wooden 2019 Final Four logo for the student-athletes to take with them.

Team Hotel Branding

All of the hotels were draped in team colors, logos, player images and more to make each Final Four team feel like it was right at home in Minneapolis.