Event Branding

Alamodome
San Antonio, Texas

The NCAA made its fourth appearance in San Antonio, Texas, for the 2018 Men’s Final Four and we were there to join in the celebration. With bright colors and confetti everywhere, this party atmosphere was the perfect stage for the culmination of one of the greatest basketball tournaments. The stadium, hotels, airports and more were draped in San Antonio-inspired designs that pushed the envelope and made this event memorable for the teams, fans, and even viewers at home.

Alamodome

More than 136,000 people attended the Alamodome for Final Four weekend. This all-purpose stadium was transformed into a basketball arena for college basketball’s biggest tournament.

‘Back-of-House’

These bare hallways were covered with colorful confetti and larger-than-life photos of the teams to lead them to the grand entrance of their locker rooms. This hallway is using décor technology that opens up the possibilities for future events.

School-Specific Looks

The team locker rooms got a makeover with team-specific décor. Each team’s locker room included a team photo, a large bracket, player nameplates, a large court replica rug and more.

Team Hotel Branding

Final Four teams felt right at home at their hotels that were clad in their team colors, logos, monikers and player images.