Event Branding

University of Phoenix Stadium
Glendale, Arizona

The 2017 Final Four in Phoenix, Arizona, was one we have been looking forward to. Inside and outside of one of the nicest sports venues in the country, our team pushed the boundaries of event graphics to their limits.

From illuminated back-of-house logos and full-wall application of the look, to our signature large-scale exterior artwork on the facade, this event was one in which we moved the needle of event signage and execution.

University of Phoenix Stadium

Host to more than 153,000 people on Final Four weekend, the stadium was transformed from the home of Arizona Cardinals football to the host of college basketball’s biggest stage.

Elevated ‘Back-of-House’

The entire facility was transformed to mirror the event look and to capture the Final Four prestige and passion, all the way through the player tunnels and loading docks.

School-Specific Looks

All four team locker rooms were dressed with no detail spared. Unique player nameplates, school media backdrops and complete tunnel artwork leading to/from locker rooms were just a small part of the package designed for each team while on site.

Team Hotel Branding

Four team hotels and three auxiliary hotels were given the royal treatment in branding. The experience this event takes you on is second to none, all the way down to the hang-tag in your hotel room.