Event Branding

Lucas Oil Stadium
Indianapolis, Indiana

Any NCAA Final Four is big, but 2015 was huge. Set in Indianapolis, our hometown and the NCAA home base of operations, everything needed to be executed to perfection.

Our dynamic concept included a 1/18th scale die-cast IndyCar with custom packaging and the biggest bracket in the world, plus a new set of standards in sporting design, production and installation

Court Design

Once the overall look was solidified, we worked with Connor Sports to bring the brand to center court (and the rest of the arena).

It’s Indy right? Not many events go on here without something Indy Car, but we stepped it up. Each Final Four team was ushered from the airport in a custom-designed Indy race car. We also produced 1/18th scale replicas as giveaways.

Largest Tournament Bracket. EVER.

No really, the NCAA was awarded the Largest Sports Tournament Bracket by the Guinness Book of World Records. Our interactive bracket for the side of the Indianapolis JW Marriott hotel is definitely one for the record books.

44
Thousand Square Feet
16
Stories Tall
12
Days to Install
9
Football Fields (in size)
2
Tons of Material
1
World Record