Experiential Branding

Michigan State University
Lasch Family Golf Center
East Lansing, Michigan

The $6 million Lasch Family Golf Center includes an indoor practice area, student-athlete lounge, men’s and women’s locker rooms, coaches’ offices, video room, weight room and a kitchen area featuring nutrition/hydration stations.

Our team implemented pinnacle pieces to the brand new beautiful facility, including a 30-foot  brand mark in the practice area and a working leaderboard of past and present student-athlete achievements.

MSU women’s golf has won seven Big Ten Championships — tied for second in conference history — including six under current head coach Stacy Slobodnik-Stoll. The team has earned a bid to the NCAA Regionals in 17 of the last 18 seasons.


The men’s golf program also has been steadily on the rise under head coach Casey Lubahn, earning a berth to the NCAA Regionals in 2016 and 2017, and winning the Big Ten Match Play Championship in 2016.