Building Graphics

JW Marriott Hotel
Indianapolis, Indiana

The JW Marriott has served as our largest canvas now three epic times. Through our amazing clients, we have used this building as an artboard to display breathtaking graphics that have been showcased nationwide.

The largest Lombardi trophy, an interactive NCAA bracket, and the Borg Warner Trophy for the Indianapolis Motor Speedway have all graced the side of this magnificent hotel.

Our Latest

Borg Warner Trophy

2016

In May of 2016, our partner, Indianapolis Motor Speedway, celebrated the 100th Running of the Greatest Spectacle in Racing. The Indianapolis 500 was a monumental event that did nothing short of exceed every expectation.

The city of Indianapolis embraced the event with open arms, welcoming 350,000 race fans.

With the hype of the event reaching new heights, our role was to step into the grid and help  build and maintain the excitement the entire month of May. At this point, we had done things on the JW Marriott –

But nothing like this…

Working with Sport Graphics in the planning phase of this project was done with great detail and pride. The largest graphic to be placed on the side of this building, involving new elements in application, was a risk we were eager to take on.

We know this building like the back of our hands at this point, and we are proud of it.

74
Sq. Ft.

Overall material

1
Hours

Complete install

501
Total Panels

Stretching 2.5 miles

31
Hours

Consecutive printing

10
Days

Consecutive
install days

2
Previous

Size of Lombardi

Version Two.

NCAA Men’s Final Four bracket

2015

We designed, printed, and installed a 16-story bracket on the JW Marriott for the 2015 NCAA Men’s Final Four. We updated the bracket with the names of teams advancing in the tournament at the conclusion of each round.

The building graphic won recognition for the NCAA from the Guinness Book of World Records for Largest Tournament Bracket.

#brackeTALLogy
44
Sq. Ft.

Overall material

13
Sq. Ft.

Team
names

1500
Hours

Complete install

18
Hours

Consecutive printing

4
Days

Completely install

1
Record

Guinness Book WR

The Pioneer

XLVI Super Bowl Lombardi Trophy

2012

In 2012, Indianapolis hosted one of the largest sporting events in the world, Super Bowl XLVI. Our partnership with the NFL afforded us the opportunity to transform our city into the greatest host city for this epic event. Our ultimate challenge was to create something that had never been done before, on the side of a new addition to the city’s skyline, the JW Marriott hotel. We did just that!
29
Sq. Ft.

Overall material

10
Bulbs

Light the trophy

269
Ft. Tall

24 stories
in total

146
Trophies

Trophies stacked

7
Days

Completely install

4
Days

Completely remove

When we’re chosen by the NFL to design, produce, and install a massive graphics package that would transform not just Lucas Oil Stadium, but all of downtown Indianapolis, our first thought was to think big!

We created a 100,000-pound XLVI sculpture, transformed Georgia Street into NFL Boulevard, and covered numerous venues with high-energy artwork. But the centerpiece of our work was the 269-feet-tall Lombardi Trophy graphic we applied to the side of Indy’s JW Marriott hotel.