Indiana Sports Corp.
Indy Ultimate Adventure Race
Indianapolis, Indiana

We know downtown Indianapolis so well, we were a natural fit to create the brand identity for Indy Ultimate, an urban adventure that weaves through local landmarks.

The branding, bibs, event signage, e-marketing and other elements that we developed helped entice and guide participants through challenges around town. For an event that let people run the bases at Victory Field and kick a field goal at Lucas Oil Stadium, we knew we had to tie everything together in an epic way.