Event Branding

ESPN Champions Classic
Chicago, Illinois

In 2017, we designed and developed a new look for the ESPN State Farm Champions Classic at the United Center in Chicago. The look featured elements of the host city as a foundational background that also easily highlighted the team match-ups with a bold classic approach.

Iconic coaches. Iconic programs. Iconic design.

Icon vs Icon


From interior to exterior signage, all the way down to the details of back-of-house directionals, our look completed the event at every stage.