Branding & Event

American Athletic Conference Championship
TDECU Stadium
Houston, Texas

Creating the look for a conference’s championship game is not to be taken lightly, but working with the AAC made it an experience we cherish.

They gave us the freedom to explore, and because of that, we were able to develop event standards, type lock-ups and stunning image treatments that elevated the championship at every turn.

Site Selection Process

One unique challenge that came with the AAC Championship is that the conference awards the school with the best record the chance to host the final game in an East vs West format.

Since we didn’t know team records until the season was over, we needed to completely dress four entire stadiums so that the final location was ready to go.