Event Branding

ESPN Champions Classic
Indianapolis, Indiana

Event Branding:

For 2018, Section 127 designed and established the look for the State Farm Champions Classic, aiming for designs that could be used for three years or longer. The look was created to be unique, gaining equity in the State Farm Champions Classic brand itself, while still being usable in other cities and venues, since the tournament changes locations every year. The bold and impactful pieces tie in inspirations of athletic tags and apparel, while the typeface adds subtle hints of nostalgia and vintage looks.



The Season Starts Here. This iconic tagline will be highlighted when college basketball kicks off with four powerhouse teams squaring off in Bankers Life Fieldhouse. Indianapolis will be the sport’s biggest stage when the ball tips for this showcase featuring Duke, Kansas, Michigan State and Kentucky.