Indiana Pacers
Annual Report
Telling the story of Indiana’s basketball teams’ off-court hustle.
Opportunity
We worked with Pacers Sports & Entertainment for years on past publications and communications pieces. This particular year, they wanted to up their game. The previous annual report was well-received but we were tasked with creating something that felt more high-end.
Solution
Working with their Senior Vice President of Corporate/Community & Public Relations, we pushed for more photography and concise messaging. We researched paper stock to get the just the right “touch” and we finished it all off with perfect binding. We also incorporated printing techniques to get the most out of our budget. The result was not only better content and design, but an overall better experience for the reader .
Understanding how a reader consumes information, we accent our design with callouts to emphasize key elements.
