NCAA March Madness
68 teams. 13 sites.
4 networks. 1 identity.
Opportunity
When everyone wants to be a part of one of the most iconic events in all of sports, it can be difficult to maintain a consistent brand identity. We were tasked with developing a new NCAA March Madness logo and identity that would strengthen and unify the brand, while providing new opportunities and guidance for valued NCAA partners looking to maximize their investment.
Solution
Our team worked with the NCAA to develop a logo and visual identity to create a holistic approach to present this one-of-a-kind event to the world.
Our team also created several of the logo and visual identities for both the NCAA Men’s and Women’s Final Four Championships. From digital to print, and everything in between, we helped create a look that is consistent and memorable for the student-athletes, sponsors and fans.
