KAR Global
Revving Up
Opportunity
KAR Global, a vehicle remarketing and technology solutions provider, was building a new corporate headquarters in Carmel, Indiana. To ensure the most effective combination of progressive architecture and dynamic environmental branding, KAR commissioned RATIO Architects and Section 127 to collaborate on the project.
Solution
The modern 250,000-square-foot building includes striking branded elements throughout all five floors. From faux model car parts to more than 3,600 Hot Wheels cars representing auctioned vehicles, our team executed an inspired ‘brand without branding’ application that will amaze you at every turn.
