Indiana University Athletics

The hallowed halls of Indiana University have been one of our favorite places to play since 2005 when we executed the branding for their Memorial Stadium.  From there, we continued producing and manufacturing groundbreaking work for the Hoosiers in a fruitful relationship that led to work with Purdue, Notre Dame, Loyola, West Point and the University of Delaware.

Memorial Stadium

Simon Skjodt Assembly Hall

Counsilman Billingsley Aquatics Center

Bart Kaufman Field

 Additional Athletic Dept. Branding

Andy Mohr Field


In 2005, Indiana University Athletics approached us to come on board in rebranding Memorial Stadium. This stadium was to undergo an expansion to the north-end and Sport Graphics was eager to be called up to the starting lineup.


In 2015, Indiana University’s Assembly Hall, the mecca of midwest basketball, got a face-lift, and we were right in the middle of it – from imagining what the renovated space would look like, to taking an active role in construction meetings to creating and installing signature pieces. Our work included a new way-finding system, environmental design and one-of-a-kind 8′ tall Trident and so much more.
An effort that took nearly 18 months to plan, design and execute is finally open for business! Next time you’re in Bloomington, take in a game and be sure to check out the small details and larger-than-life touches that adorn the building. Pictures just don’t do it justice.


Located at the SRSC, this state-of-the-art pool features a 23-lane 25-yard lap pool, a more than 4200 square foot diving well pool and four 25 yard lap lanes, one and three-meter springboards, and one and three-meter platforms for recreational diving use. Our branding project for this beautiful facility is one we are most proud of and eager to share all the Olympic team members, world record holders and university athletes that have left their mark.


In 2014, after a IU baseball run into the College World Series, Indiana University and partners constructed Bart Kaufman Field next to Andy Mohr Field. IU baseball and softball where instantly put in the forefront with these facilities. From the MLB accolade wall to the icons bullpen Indiana script, our mark has from been placed on these new landmarks in Bloomington.
A good brand should be ever-present, in bold and subtle ways. Indiana University Athletics has done a tremendous job bringing the spirit of IU to athletes, fans and visitors throughout its beautiful Bloomington campus.