Indianapolis Motor Speedway

Some of us grew up feeling the rumble of legendary races at Indianapolis Motor Speedway. We knew the tradition and mystique the 2.5 mile oval held in the minds of race fans around the world. In 2010, when we were invited to work beside their talented internal marketing and communications team, we were overjoyed to help drive their brand forward.
Section 127 was able to apply our expertise to multiple projects, like the 100th Running of the 500.  Our Project 100 way-finding package extended past the intersection of 16th & Crawfordsville Road, truly traversing the city. Did you know: the larger-than-life signage in the JW Marriott that used a very appropriate 2.5 miles of material?