Exercise Inc
This is how we flex our creative muscles.
Opportunity
Exercise Inc came to Section 127 to help refine their brand identity and solidify their communications efforts. Section 127 leveraged the company’s unique service offering and niche target audience to build a more connected relationship with their clients.
Solution
To elevate Exercise Inc’s brand, we refreshed and enhanced the design of their marketing collateral and web site. Their products - a 20-minute-a-week exercise program and nutrition plans - are very unique, and differentiate them dramatically from other neighborhood gyms. Emphasizing this difference was key to establishing trust and credibility among their broader audience.
The finished execution was an effective combination of maintaining key brand hallmarks while elevating the brand tone through more modern design and a fresh new brand voice.
We employed a square format throughout the collateral material to create a unique signature look for the Exercise Inc brand, without breaking the budget.
