Chris Berry

Senior Art Director

Chris attended Ball State University on a Cole Porter Scholarship for the Arts and studied fine art, drawing, painting and printmaking while majoring in graphic design. His more than 20 years of experience working on retail, non-profit and corporate brands in-house and in agency settings has helped prepare him to take on the varied challenges he faces at Section 127.

As a senior art director for Section 127, Chris’ work includes developing and executing ad campaigns and creating TV, radio, digital and print advertising, as well as applying a rich understanding of marketing strategy and brand development.

Asked about a memorable project, Chris reflects on the effort of rebranding the NCAA Sport Science Institute, noting the opportunity to immerse himself fully in the brand and its diverse audiences.

A few things you may not know about Chris:

  • He can’t drink beer, so he enjoys bourbon, whiskey and tequila.
  • Chris describes himself as a born observer who was raised as an artist and trained as a designer and problem-solver.
  • His car is bigger than yours. Guaranteed.