• Exterior of Gainbridge Fieldhouse hosting a basketball tournament, featuring the 2025 sign and logos of various universities.
  • Exterior view of Fishers Event Center with green lawn, banners, and blue sky with clouds.
  • NCAA DII Festival - Swimming and Diving Championships
  • Big Ten Football Championship Oregon Ducks stadium tunnel with yellow and green walls, pipes on ceiling, and barriers lining the path.
  • NCAA Men's Final Four 2024 Basketball arena with large crowd and banners for multiple teams, overhead view.
  • Banner advertising the 2024 NCAA Women's Final Four in Cleveland displayed on a walkway.

Featured Project

Section 127 is a strategic design studio located in downtown Indianapolis. We strengthen brands through trusted partnerships and informed design.

BRANDING & IDENTITY

We listen to learn where your brand is coming from, then provide expert guidance to help you figure out where it’s going.

ENVIRONMENTS

We see opportunities around every corner, envisioning ways to fill empty spaces with creative that fills audiences with awe.

COMMUNICATIONS

We help you find and refine your voice so your brand message will always reach its intended audience loud and clear.

DIGITAL

We stay on top of evolving trends and use innovative strategies to help your brand stand out in a cluttered digital landscape.

CREATIVE PRODUCTION

We work as a team to bring all aspects of your brand to life, turning dreams into realities that can’t be ignored.

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🏀🌴 Introducing the 2025 Women's Final Four Court Design! 🌴🏀 Get ready for an unforgettable showdown in Tampa Bay, Florida! As we gear up for the 2025 Women’s Final Four (April 4-7), we’re thrilled to reveal the court design that captu
🏀✨ The 2025 Men's Final Four Court Design Is Here! ✨🏀 Get ready for a showdown in San Antonio, Texas! As we count down to the 2025 Men’s Final Four (April 5-7), we’re excited to reveal our court design that brings the heart of the West
From render to reality! We’re excited to showcase the Mountain West Conference court design #S127 brought to life. What started as a vision is now a stunning reality, elevating the game with every detail. Proud to see our design take shape and
🏀 Proudly repping Indy on the B1G stage! We created the visual identity and official logo for the B1G Men’s & Women’s Basketball Tournament, right here in our hometown of Indianapolis! Inspired by the Indy 500, our design captures
The final night of NBA All-Star Weekend is here, and S127 has set the stage for an unforgettable finish at Chase Center! ✨ From bold design elements to immersive visuals, we’ve transformed every inch of the venue, amplifying the energy for the

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